The Making Of: Pacific

A closer look at the story behind each blend from our new collection: The Art of Scent.

The story:

Beach blankets, salty hair and a small bonfire on a remote beach with friends—that’s what Pacific is all about. Our goal for this blend was to create an aroma that embodies the fresh feeling of carefree days with friends by the ocean. We went through 4 different edits to get the correct fresh aroma, which was achieved by adding a small amount of Basil to give the blend a watery complexity. We hope that Pacific helps you create a cozy, yet fresh escape.

The art:

You can read more about why we named this collection The Art of Scent here.

For each blend, we partnered with illustrator Mary Clare Wilkie to design a watercolour pattern. Just like we captured the essence of a place or mood through scent, Mary Clare captured the essence of our blends through watercolour. The Pacific print was inspired by rolling waves and striped beach chairs. Not only are the illustrations a welcome surprise when you open our new blends boxes, they also make for a great phone wallpaper.

Just hold down the image if you’re on your phone to save it. Easy peasy.

The visuals:

All of the images and videos for each blend were shot by Taylor McKay, who managed to capture the feeling of each scent through dreamy, surreal film. Watch the video for Pacific here.

*Pacific will be available to shop on Nov. 7 at 10 AM PST. 


November 2, 2017
November 4, 2017