For the next week we're focusing on the launch of our mists and roll-ons: a collection inspired by daily rituals. The collection consists of 5 blends: Wake, Focus, Balance, Still and Sleep. For this campaign, we spent 1 day getting a glimpse into the lives of 5 incredible, dynamic women from our community. Each woman is a muse for the blend she best represents. Here, you'll get a chance to learn more about her daily rituals.
Brit is one wildly talented human. She’s the photographer behind the majority of our photo shoots, and we often joke at vitruvi that she has magical powers—because her work is so incredible there has to be some witchcraft involved. But no, she’s just that good. Brit shot the entire mists and roll-ons campaign, so it was a definite role reversal when we asked her to become the subject. We can confirm that’s she just as hilarious and engaging in front of the camera as she is behind it.
We chose Brit as the muse for our Still blend because she has quite a deep connection to ritual. Her life is fast-paced—she has busy days on set and a travel schedule that’s non-stop. Despite this, Brit has found a way to carve out moments of stillness for herself, even when life is moving a million miles a minute.
We chatted with Brit about her fascinating background in food security and systems, and how that path actually initiated her career as a photographer. She also shared some of her wellness practices with us (mantras are key) and how spontaneity and travel are an integral part of her life (although her zodiac sign suggests otherwise).
What was it like being on the other side of the camera?
Very nerve wracking. I am not a natural at being candid. If you ever need a big cheesy smile, facing the camera I am your girl. I like to capture people, but find it hard to be captured myself. I always feel I look better in the mirror than in photos for some reason…but I’m also really into self love at the moment, so ignore all previous comments.
Your days are often packed with multiple photo shoots. How do you find moments of stillness throughout your busy days and intense travel schedules?
Coffee and essential oils are my go-to’s when it comes to energy revival and daily rituals. I am often sprinkling all sorts of essential potions on everyone on set when we all loose a bit of steam and I swear it works wonders. Peppermint oil on the back of the neck is a serious game changer. It revitalizes me in no time.
You have a fascinating background in food security and systems—when did you know you wanted to do photography full time? How do you see those worlds coming together?
I had lofty goals to be someone who changes/saves the world as a teenager. I help multiple fundraisers and went to school to be a dietitian way back when. Once that career told me I would have to work in hospitals more than I wanted to, I took a shift and studied Global Nutrition at UBC. That degree was all about global perspective and looking at the systematic problems as to why humans around the globe don’t eat well or have access to healthy, affordable foods. This academic specialization took me all over the world and it was actually on a trip to Africa for my degree that I really picked up the camera in a serious way to document what I was seeing. I felt that a lot of the charity projects I was working on could benefit highly from photography and photo journalistic imagery of their projects for marketing purposes and that is when my whole passion shifted to look at branding and how art and imagery could literally save the world. And that created the snowball effect that is my career today, 5 years later…
What’s the best part about doing what you do?
HUMANS! I love people and enjoy being around them (most of the time :)). Being social is the best part of my job! I also love that when I am shooting I don’t have to be sitting behind a desk and I get to engage my creative brain all day—the job is super dynamic, which I can totally relate to. Also travel, that is definitely up there.
What does travel mean to you? When do you feel most alive—on the road or at home in the quiet moments?
FREEDOM. My MO in life is freedom. I like to be untethered and free to go with the flow. Travel gives me that 100%. I like the spontaneity of it and I love interacting and observing people from diverse cultures. Although I feel unconstrained and free on the road, I also adore being home. My zodiac sign is Cancer (the crab) and I love to retreat into my shell just as much as I love to pop outside. Setting up my home to be a beautiful nest of objects (most of which I’ve collected while on the road) is almost of equal importance to me as travel. I think this is becoming even more important into my 30s; by 40 I may be a hermit crab.
Where is a place you’d love to shoot and why?
Iceland. I am OBSESSED with shooting nature. I always say that she was my very first muse; I used to walk around my block in Kits and shoot plants and flowers before I worked up the confidence to shoot humans. My passion to capture natures’ palettes and the emotions of the planet has not dwindled; I don’t think there is any better place than Iceland to portray the energy of our epic planet through a lens.
You have some really interesting wellness and mindfulness practices. What has been the most beneficial/impactful ritual you’ve implemented for yourself?
I would say diffusing essential oils and burning palo santo and sage are my most grounding practices on the road and at home. Mentally I am a very strong promoter in mindset training. I use mantras all day, every day to take me out of negative thought patterns. I try to train my mind not have it train me—this practice has shifted my life 180 degrees over the past ten years.
Photos by Peter Planta and Brit Gill.