At vitruvi, we often refer to our muse as “our girl.” Simone is our girl. She’s incredibly kind, warm, and easy to talk to. Not to mention she has a serious love of botanicals—like a permanently-ink-herself-with-them kind of love.
As Director of Experience, Simone is constantly connecting with our customers and influencers. She’s the one responding when you email us, phone us, or live chat us, and she’s done an amazing job growing the vitruvi community. On top of her regular day-to-day, she has also built out our charity initiatives, and NBD…but she pretty much found the perfect partner for us.
With the holidays in full-swing, we thought it was the ideal time for you to get to know Simone a little better. We sat down with her and chatted about her signature scent, her latest podcast binge, and her upcoming trip to Africa (@Simone can we fit in your suitcase?!)
What’s your day-to-day like?
My day-to-day is usually pretty different, but that’s something that makes me love this job so much. However, each morning does start the same. I sit down at my desk with a cup of coffee (always a cup of coffee), and check our “hello” account and respond to any customer emails. I always try to get back to everyone as quickly as possible. There’s nothing worse than being ignored for days! Once I’ve done this, I take a look at our Instagram page and look at any posts done by our influencers. I usually chat with a few influencers throughout the day, planning social posts and different giveaways. In reality I basically just get to talk to amazing people all day, not something I can complain about at all!
What do you love most about being a part of the team?
There are so many things that I love about being a part of the vitruvi team, but I really love how well we all fit together. It’s so cool to see the different strengths that come out in conversations, and the little hidden gems that I learn about everyone each day.
What question do you get asked most by customers?
I think the most common question people ask is: “what oils blend best together?” Blending the oils is one of my favourite things to do, and can end up creating such beautiful scents!
What are some of your beauty essentials?
I’m a little obsessed with skin care. I’ve never had great skin, so I’ve always been drawn to having skin that glows. I am obsessed with the Purity face wash by Philosophy. It’s helped me get a little bit closer to the dream of clear skin. I’ve also always loved perfume—I was given my first bottle of Burberry at about 14 from my dad and just became obsessed. But I very recently purchased what I like to call my first “big girl” perfume: Thé Noir by Le Labo. Scent is always something I’ve been so drawn to. I could be in sweat pants but have perfume on and feel like a million bucks. A good concealer is a must as well. The Tarte Shape Tape is honestly as good as people say, and it smells amazing!
Which podcasts are you listening to right now?
I’m going through a bit of a podcast binge lately. It’s been so crazy in the office, I’ve had to plug my headphones in and keep my head down some days. I have to say that I’m not listening to any “serious” podcasts (although I did binge Serial), but I’m loving The Morning Breath. The humour wakes me up in the morning, and it’s a great way for me to get the pop culture drama that I love each day.
Can you tell us a bit more about the partnership you helped initiate with One Girl Can?
I honestly stumbled upon One Girl Can, and I am so glad I did. Sara and I had been chatting about wanting to bring in a charitable component to the office (we both have a background with non-profits) and had pretty specific criteria for the organization that we would partner with. We weren’t sure if we wanted to work with a local or international charity, but we did know a few things: the organization needed to have have very little to no fundraising costs, and help young women reach their full potential. Sara and I both have travelled to Africa, and I will be visiting again soon, so we were drawn to organizations working there. One Girl Can seriously checked off every box, and created new ones that we didn’t know we wanted! They are an amazing local Vancouver charity, who help young women in Africa go through high school and university, while moving on to careers to break the poverty cycle. The organization is run by Lotte Davis, the founder of AG Hair, so it also links to the beauty industry. It honestly could not be a better fit for us! Not to mention Lotte is such an inspiration, and definitely a woman that I admire.
Any big travel plans coming up in the new year?
I’m actually having a bit of a crazy start to the New Year! I am starting in the Dominican Republic for a family vacation for Christmas, heading home for a few days, and then jetting off to Africa for three weeks. I’ll be about 45 minutes outside of Nairobi. My cousin, aunt, and I will be hanging out in a family friend’s village, and just soaking up every minute! I am so excited for the two trips, and cannot wait to experience the culture and people in both the Dominican and Africa. I’m definitely going to miss home, but I can’t say I’m sad about missing one of the coldest months here in Vancouver.
What does your dream bouquet look like?
Ahh I am flower obsessed. Growing up my mom always had flowers or some sort of greenery in the house, so I became so used to having flowers around. I think my dream bouquet is full of different greens, with hints of burgundies, and deep reds. Poppies are one of my favourite flower, so they would definitely need to be included. I love them so much I got a beautiful tattoo (which I’m slightly obsessed with) on my forearm, so I always have a beautiful bouquet with me.
If you could live anywhere else in the world, where would it be?
We’ve asked this question in the office before and everyone has made fun of me! I’m such a homebody, and absolutely love British Columbia, so I would have to say in the Okanagan. For you non-Canadians, it’s a desert surrounded by mountains and lakes. Not much more a girl could want. If I had to get really adventurous, I would probably choose Ireland. I’ve travelled there before and just absolutely fell in love with the country!
Biggest guilty pleasure TV show?
I’m such a reality TV junkie, so just one is hard to choose. I would probably have to choose Big Brother though. This is a very recent obsession, but a serious one. I don’t like to admit to watching a show that is on 3-4 times a week, but I did it. And I loved it.
“Roll all the windows down, crank up the music, grow out that fro.” – William, This is Us Season 1